Yaroslav Pylypenko

Oles Honchar Dnipropetrovsk National University, Ukraine

FUTURE OF IT INDUSTRY IN SIGHT OF GLOBALIZATION

The world has been globalizing for this last years. We live in a world  where the Internet and its services are freely accessible and common, where regular people and business men can communicate with each other without borders , and where machines are equally interconnected with each other.

Globalization of information technology means not just that world firms are engaged abroad through trade, but also that they invest abroad and sell to markets abroad through various channels, including export as well as through affiliates in foreign markets. Moreover, globalization of IT means that other countries too are engaged in production, investment, affiliate sales, and trade in these products, and their global activities will impact the world. A summary statistic of how the many channels of globalization may affect the world is how globalization affects the price of IT products in the world.

Now a days IT industry is one of the most profitable sector on the world market. By the past decade more than fifty people become billionaire’s in this industry and come’s up to be the second right after investment sector. And more than that, IT industry give’s ability to people to rich the goal in their researches or production through little investment by creating a prototype of the future product.

Today every country tends to create its own IT industry and transform it into the global company able to trade on the world market. One of the biggest new comer today is Chinatightly followed by India. For the country success in this sector can be crucial as it can transform a poor country in to a rich one for example Apple capitalization on 2012 was  more than 500 billion dollars and Ukraine’s GDP 165 billion dollars. Definitely having such a company under national flag can be in interest of economy of particular country.

IT spendingin 2013 in Asia and Pacific will increase by 740 billion dollars. In USA the growth will be approximately 5–6%.  World spending’s on IT market in 2012 were more than 3.5 trillion dollars, ending up to be the second richest market in the world after oil extraction.

Worldwide IT spending will grow 6.9%, surprisingly solid growth in a fragile, recovering economy. Mobile devices and apps and emerging markets will be the biggest growth drivers, while European debt issues will dominate downside risks.

Emerging markets IT spending will grow 13.8%, driving a whopping 53% of IT growth. In the second half of 2012, China will supplant Japan as number 2 in the IT market. Major IT vendors will make «statement» acquisitions in social networking as social technologies become a core part of IT's next growth platform. Social platform leader Facebook will attempt to leverage its consumer dominance into a much broader role serving businesses in B2C commerce. Much of the money will be made on top of the «third platform» by building high value, vertically focused solutions. The build out of these solutions – in healthcare, energy, government, financial services, and retail – will accelerate in 2014 – leaving IT providers without vertical competency on the sidelines.

 Especially in globalizing world as today and tomorrow resources will be more and more accessible and affordable, barrier’s will be broken down so that everyone could have equal possibilities.

Advertising spending’s online come to outbid magazines and be the second one after TV. USA as world leader is already using internet as it’s primary advertising place (Table 1).

Table 1. Internet advertising spending’s share

Region

2011

2012

2013

2014

2015

USA

41.7

41.8

41.5

40.7

40.2

Western Europe

28.8

28

27.3

27.0

26.5

Asia

24.1

24.6

25.1

25.8

26.2

Eastern Europa

2.7

2.7

2.7

2.8

2.8

Latin America

2.2

2.3

2.5

2.8

3.1

Africa

0.5

0.7

0.9

1.1

1.3

Research has shown that the ICT industry contributes 25 percent of the European Union’s growth in GDP and 40 percent of its productivity growth. Within the ICT domain, considering the value of cloud computing alone, the aggregate sum is forecasted to exceed US$1 trillion in Europe by 2020. We have every reason to be excited and confident about the future of the ICT industry.

Future job’s market will be changed dramatically as need in programmers is rising. People tend to use internet more and more often. The invention of computer games born a totally new sphere of labor force.

Computer data can eventually become a new currency in the world. Progressive insurance companies are using a program- Snapshot, that provides you, up to 30% break on insurance rates. Company monitors how often you use the brakes, how many miles you drive, and how much time you spend driving between midnight and 4 AM. Make this technology real in another form: You can monitor your car in real time. You set a program to keep an eye on your kid’s driving a car?

The market of IT services is very young. It will take long time until it will mature enough. Every single country is trying to be a part of it to have it’s place in the future. It is only about to show it’s true potential and so it’s growth is just a matter of time, and as we all know its probably the only thing that we can’t avoid or discard.

The list of references:

1. Website of finance resource [Web resource]. – Access mode: http://www.qfinance.com/ sector-profiles/information-technology

2. Website of online magazines [Web resource]. – Access mode: http://www.zdnet.com/ ces-2013-the-future-of-the-it-tech-industry-7000009455

3. Website of onlime marketing trends  [Web resource]. – Access mode: http://www.onlinemarketing-trends.com/ 2012/11/uks-biggest-top-5-online

4. L. Mann Globalization Information Technology [Web resource]. – Access mode: http://bear.warrington.ufl.edu/dinopoulos/Bhagwati/PDF/Mann.pdf