Taranenko A. V.

Oles Gonchar Dnipropetrovsk National University (Ukraine)

Grin’ko T. V.

Full Professor, Doctor of Economic Sciences

Oles Gonchar Dnipropetrovsk National University (Ukraine)

STRATEGIC DEVELOPMENT PRIORITIES OF DOMESTIC ENTERPRISES AT MODERN CONDITIONS

The modern concept of management of economic systems at various levels (country – region – sector – company) – a concept of strategic management. It arose as a response to the challenges and threats from the environment, strengthening its instability, increased globalization and increased competition. At the evolution of control that occurred under the influence of changes at production 60-70th years 20th century formed the modern concept of strategic management.

There are some peculiarities of strategic management:

•        The purpose of modern organization is to adapt to external changes. In connection with the account of the dynamics of the environment are two areas of strategic management, strategic management regularly (there is a logical development of strategic planning) and strategic management at real-time (decision suddenly emerging strategic objectives);
•        The product of the strategic management has the potential of the organization, which consists of resources and sources of their replenishment, communications, regulations and organizational system in general;
•        As additional features of strategic management distinguished: flexible response to pulses of the environment, providing timely changes in the organization, orientation to the consumer, long-term prospects due to competitive advantages, ensuring the competitiveness of the company in the future.

The need for the strategic management of the Ukrainian enterprises is due to several reasons, main of which are:

• ·    availability of strategic policy making preparations for possible future use of favorable conditions;
• ·    strategy provides the key to understanding the principles of operation of the enterprise;
• ·    strategic management formalizes duties and responsibilities of employees, improves control of the enterprise;
• ·    implement rational strategic setting and achieving their objective of the company;
• ·    development of a global network of communication over the Internet, leading to the globalization of the world economy and attracting national economies increasingly close bilateral and multilateral business contacts.

Domestic enterprises generally difficult to apply strategic management through challenging economic conditions, lack of funds to implement innovative processes, not quite civilized competition.

However, it is important that there are already some progress with the successful implementation of strategic management at the Ukrainian food industry («Torch», «Crown»), Innovative Technologies («Motor-Sich», «Quasar-Micro»), trade (firm «ISS», supermarkets Ukraine), information technology («Kyivstar») in banking structures and so on. These companies have a clear mission, concepts, goals, organizational culture, extraordinary approach to solving problems, «aggression» in the competition [1].

To the restrictions about using the strategic management in domestic enterprises are:

• ·    lack of a systematic approach to setting strategic management, relations with the strategy of the company;
• ·    competition strategic and current activities of the advantage of the last
• ·    lack of reliable strategic information for managing strategic potential of the company;
• ·    lack of personnel strategic management skills [1].

Ways of overcoming higher mentioned limitations include:

• ·    a strategic monitoring and controlling;
• ·    the use of incentives for the development of mechanisms for the strategic management;
• ·    forming strategic behavior of staff;
• ·    develop a system of strategic plans and protection activities through strategic planning and economic activities [2].

Thus, we can conclude that companies that use strategy and implementing strategic management, always have the opportunity to behave consistently in their business, and in particular in the market dynamic competitive environment as a whole, which increases the probability of reaching the goal. Therefore, the introduction of strategic management in domestic enterprises and is objectively necessary process in the field of business management, which increases the willingness of business organizations to adequately respond to unforeseen changes and promotes reasonable agreed solution both current and strategic issues. The basis of this process to put the existing international experience in strategic management and provide creative transfer it to the specific conditions of economic development of Ukraine for domestic enterprises to assist them in establishing the necessary production and increase their efficiency.

The list of references:

• Maksimenko I. A. Some approaches to determining the level of economic development enterprise / I. A. Maksimenko // Culture of Black Sea, № 161. – Simferopol: Taurian national University named. VI Vernadsky, 2009 – Р.126-128.
• Palchik M. V. Strategic Management and Planning activities Ukrainian enterprises [Електронний ресурс] / M. V. Palchik // Scientific Conference. – 2012. – Режим доступу : http://www.oldconf.neasmo.org.ua/node/727