Kirpa O. V.
IMPROVING
MODERN BUSINESS MANAGEMENT, SERVICES
At
present, companies face with a number of new tasks which cannot be solved
without using older methods and approaches to the management efficiency of the
service businesses. With the development of market relations the economic
activities of the company, aimed to build competitive advantage and ensure
their sustainability through their positions, largely depend on a well – timed
and effective management.
Management
practices are the ways to affect the individual workers and labor groups in
general that are necessary to achieve the objectives of the company
(enterprise, organization) [1].
According
to motivational characteristics in the structure of management there are three groups:
economic; organizational and administrative, social and psychological.
The
staff, its motivation and professionalism significantly influences on the
efficiency of service businesses.
The
principle of material interest of each employee and commission for performed
activities should be the basis of wages at the service businesses.
Only
this way enables the staff to feel their involvement in the process of meeting
the needs of visitors.
In
the context of the marketing aspects of these companies the product refers to a
service that will satisfy the need for physical activity [2]. For example,
sports complexes offer their services both under various trademarks and without
them, and provides a range of health services, based on physical activity.
Since
the services are sold up to their real consumption, the company needs to
demonstrate the quality of their services and professionalism through material
evidence (location, equipment, cleanliness and room design) as well as
professionalism, courtesy and attentive staff.
The
competitiveness of such institutions is based on the work of all departments
and units, organizational structure, pricing policy that meets the capabilities
of the target group of consumers, diversity and marketing efforts focus.
The
percentage of sold subscriptions (membership cards) can serve as an indicator
of service quality. In this situation, such institutions may face stiff price
competition that could be useful to consumers.
Price
competition alternative is an offer, service and the image of a sports complex
differentiation [3].
Offer
differentiation means developing new services that can place an emphasis on
them among competitors' offers. The main problem in the offer differentiation
is that innovation is easily copied by competitors. However, sports complexes,
which regularly develop and implement innovations, may count on temporary
competitive advantage.
One
of the most effective ways of the company services differentiating – is a
constant supply of higher quality services compared to the competitors.
Preserving
and improving the quality of services of any enterprises involves passing three
stages in the implementation of activities.
First
– recruitment and training. Instructors and administrative staff have to
undergo a multi-educational preparatory period before starting their practice
directly with visitors of the club.
Much
money is used to pay for travel and participation in various conventions held
by internationally recognized instructors and managers of sports clubs both in
To
increase the competitive level of professional staff it is necessary to take
part in all the conventions of the international system IFPA (International
Fitness Professional Association), which gathers representatives of all areas
of fitness clubs.
The
second stage is to identify general trends and trends in strategic marketing
planning services and the development of tactics of the market. It is needed to
take into account many factors that affect the work of the company, the state
of the business environment, competition and macroeconomic market situation.
Third,
the final stage is the customer service satisfaction level control by means of
analysis of complaints and suggestions, customers’ opinion study, service
quality and rivals’ service quality comparison.
The
attitude of consumers to the company largely depends on the mood of the staff.
Managers who are responsible for the work of staff should pay particular
attention to developing a system of support and reward of employees for high
quality service.
The
main components of expenditures are staff salaries, premises rent, cost of
capital and marketing costs.
Thus,
the effective functioning of the service industries in modern conditions
provided by properly constructed system of administration and accounting of
economic and administrative peculiarities of business activity in the service
sector, which includes the following key points:
1.
Market analysis, marketing strategy development;
2.
Organizational structure and interaction of structural subdivisions;
3.
Re-engineering activities;
4.
Innovation and quality services;
5.
Diversification and differentiation.
The list of references:
1. Rat A. Defining the
essence of the concept of "the efficiency of the enterprise" / A. Rat // Economic Space: Coll. Science.
labors – 2008. – ¹ 15. – P. 275–285.
2. Keranchuk T. L. The concept of
value-oriented business management and its possible adaptation in
3. Oleksjuk A. I. The economy performance
of the company : monograph / A. I.
Oleksjuk. – K. : KNEU, 2008. – 362 p.