WEB-ресурс научно-практических конференций

Red’ko A.V.,Yefremova K.

NTUU “KPI”, Ukraine

MARKETING’S RESEARCHES OF NANOTECHNOLOGY

Marketing’s researches are a process of search, collection, processing of data, preparations of information for acceptance of strategic and operative decisions in the system of enterprise.

The future of nanotechnology depends largely on how effective PR will support these developments in the near time. Public campaigns completely blocked the use of freon in refrigerators and asbestos in construction in Europe . Also, the similar threats are waiting for the company who now care for the commercialization of nanotechnology. They can not complain about the lack of attention to their development: the research Lux Research, the number of publications about the latest technology in the mid 90's was measured by a few hundred a year out of them, nowadays there are 10 thousand a year. The question is that not every mention of nanotechnology development is adept in favor of molecular technologies [1].

According to the British Department of Trade demand for nanotechnology market reached $ 100 billion in 2008 and by 2015 will grow by 10 times. Predicted market division between industrial products as follows: the share of new materials in the world market will be 30-35% of Semiconductors - 18-25% and polymers - 8-12%.

Nanotechnology - one of the promising sectors, so the growth rate of the total volume of world investment significant. If in 2008 in this industry the world has invested $ 8.6 billion, by 2015 this amount will reach $ 1 trillion, according to the American company Lux Research. Now there are about 16 thousand nanotechnology companies in the world, and by 2015, according to the forecast of the U.S. National Science (NSF), the company that will be worked in this high-tech field, set up from 800 thousand to 2 million new jobs

Over the past two decades nanotechnology have turned to industrial strategic direction. Indicates the level of Sciences nanodimensional state agents and development of nanotechnology is the dynamics of funding for these studies. There are hundreds of scientific foundations and companies that annually spend more than $ 10 billion on basic research and create technologies nanostructural materials in the world. These investments are increasing. At least 30 countries have national programs in this area, which already made many discoveries in the physical, chemical, biological and technical sciences. In 2010 is projected to create a global market of nanotechnology with volume 800-1100 billion of euro. The intensity of research and development of nanotechnology shown exponential growth of number of publications. Nanotechnology systems have great scope as effective catalysts in the chemical industry, chemical alternative power sources, sensor devices, protective coatings, working elements of computers and electronic devices in micro-and, nano-electronics biocompatible implants and new means of delivering drugs in medicine. Between 1976 and 2006 in the world, recorded over 90 thousand patents[1].

Own nanotechnology programs are developed almost all the leading developers of electronics - Motorola, IBM, Nitashi, Lucent, NES, Hewlett-Packard etc. United States ( National Center for nanoscience and technology (SNST), National nanotechnology Initiative ( NNI)), Japan (National Institute of Advanced Industrial Science and Technology (AIST)), China (Chinese Scientific and Technical University ) and research centers in Germany and France are the most activities and research countries.

Ukrainian companies who work in the field of nanotechnology, currently local market players are not worried, because work mainly for export. Nadmistki electronic circuits, new types of materials and fuel, medicines, cosmetics - all these areas now are working in Ukraine . These same trends, in my opinion, remain promising for the next 10-15 years. As a rule, Ukrainian nanotechnology company - a company with universities and research institutes, whose founders are mostly scientists, who acquire the latest technology on a commercial basis. Recent geopolitical trends in Ukraine needs to cause a significant improvement of technical and economic conditions of farming. In developed countries among the major sources of economic growth celebrate science and introduction of new technologies. The strategic objective of integration into the global space science and innovation requires a clear definition of priorities, methods and methodological tools for designing science policy. The major problems of wide introduction of nanotechnology in Ukraine is the lack of state funding, the lack of specific national program on development of nanotechnology, an institution that is committed to monitoring the environment for innovation in Ukraine and in the world.

References :

1. Марк Ратнер, Даниэль Ратнер Нанотехнология: простое объяснение очередной гениальной идеи — М.: Вильямс , 2006 . — С. 240.